America's Youth Loves Coffee.... Obvious? Here's the Proof
The Fall 2022 National Coffee Data Trends report uncovered a wealth of exciting new trends in coffee today, but one of the more promising revelations is that more young Americans are drinking coffee than ever before.
In fact, coffee consumption among 18-to-24-year-olds is up 21% from January 2021 — eclipsing the previous record set in September 2020.
Younger coffee drinkers, especially 25-to-39-year-olds, are also driving consumption of espresso-based and non-espresso-based specialty coffee beverages like cappuccino, espresso, lattes, frozen blended coffee, cold brew, and nitro.